Will Russia’s Belated Promotion of Sputnik V at Home Sway a Doubting Public?
The vaccine has met with a cool reception and muted promotion among skeptical Russians, despite international fanfare. An early campaign poster featuring medics reads Help Us Save Lives. Felix Light / MT
In early March, with Russia’s domestic Covid-19 vaccination campaign stalling, prominent tech and publishing entrepreneur Ilya Krasilschik took to social media to urge his followers to get their coronavirus jabs.
“We are living through a national catastrophe,” wrote Krasilschik in a widely publicized Facebook post.
“Go and get vaccinated.”
Krasilschik is one of few Russian celebrities to publicly embrace the country’s first-in-the-world coronavirus jab which despite international fanfare has met with a cool reception and muted promotion among vaccine-sceptical Russians.