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Michael B. Jordan unveiled a new rum called J ouvert but has since vowed to change the name.
Caribbean fans say J ouvert appropriates a Trinidadian tradition that takes place at carnival.
On Instagram, rapper Nicki Minaj said she trusted Jordan s intentions but called for a name change.
Black Panther actor Michael B. Jordan has apologized to Caribbean fans who accused the actor of cultural appropriation, vowing to change the name of a newly released rum called J ouvert.
Over the weekend, fellow actor Bryan Greenberg and girlfriend Lori Harvey both posted images of a rum box set to their Instagram stories congratulating the People s Sexiest Man Alive on the product. Congrats @swillyb13 and @michaelbjordan on @jouvertrum, wrote Greenberg.
Michael B Jordan issues apology following criticism for J Ouvert rum name
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