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Clarks Redemption: Clarks & Jamaica

CLARKS ORIGINALS launched a new collection and accompanying video campaign Clarks & Jamaica using the voices and talents of 7 Jamaican bred stars to explain what the Clarks Original brand means to Jamaica. The limited-edition releases are now sold out on their website, where Clarks said they are proud to be part of island life for over 60 years. Jamaicans always had a love affair with things made in the UK. The country still holds a constitutional monarchy with Her Majesty as the Queen of Jamaica. Although Jamaicans need a visa to visit, UK-made appliances, suits, ties, and Clarks shoes are some of the things that magnetize the relationship with the constitutional mother country. Clarks in particular are viewed as a symbol of quality at various levels of society.

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