Growing consumer awareness about environmental challenges and improving infrastructure and availability are expected to speed up this trend and carmakers are gearing up to meet the growing demand. The market share of alternative powertrains - or, those not exclusively based on internal combustion engines - has increased to 12.95% in urban centres this year from 4.68% in 2020 and to 8.39% from 3.75% in rural centres, data collated by automotive consultancy Jato Dynamics shows.