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How Will You Know If Your Market Research Methods Are Outdated?

How Will You Know If Your Market Research Methods Are Outdated?
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Snapchat eyes GenZ cohort with personalised experiences to drive user growth

Snapchat eyes GenZ cohort with personalised experiences to drive user growth
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Tailored Market Research Approaches Mean Better Audience Understanding

Keeping up with an ever-changing consumer means going far beyond traditional research approaches.

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Snapchat and Alter Agents Release New Data Proving Correlation Between Emotion and Brand Receptivity

/PRNewswire/ Snap, Inc. and Alter Agents today released the findings of new research on how positive emotions, built through close relationships with family.

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Study: Brands Are Safer Than They Think with Podcast Advertising

A new study conducted by Alter Agents – an independent market research consultancy – in partnership with Audacy reveals that consumers are highly accepting and open to podcast advertising despite persistent brand concerns about suitability and safety. The research finds that podcasts provide a safe advertising environment for brands, with eight in 10 consumers finding…

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