Carnivores targeted in blind tasting Alt-Meat test as Redefine Meat unveils Israeli restaurant distribution deal
21 Jan 2021 - Redefine Meat has formed a partnership with Best Meister, an Israeli meat distributor, who will distribute the company’s plant-based Alt-Meat products commercially to Israeli restaurants and high-end butchers in the first half of 2021.
The Israeli Alt-Meat innovator has also revealed the results of the largest-scale public blind-tasting of Alt-Meat products targeting meat-eaters. Conducted with, the companies launched a food truck concept named “There’s a new meat in town.”
Targeting carnivores
They set up a carnivore-branded food truck in a small suburb of Tel-Aviv, in Kidron, Israel, targeting up to 200 tastings in two days.