Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Business Model was not sell products but to sell ideas, lifestyle says of belonging and that they could then extend into kind of selff closed granted cocoons. The sor
What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between this aggressive the marketing, it was constantly sort of
Without a deal is a very real and brussels will not pretend to negotiate. And germany is for us here dortmund draw with mighty barcelona as the Champions League group stages kick off byron munich begin their quest. Im brian thomas thanks so much for being with us the future of israels Prime Minister Benjamin Netanyahu is hanging in the balance this morning partial results from the countrys election show the race still close too close to call with a Blue White Party of centrist pentagons tied with netanyahu so far neither side has declared victory. Speaking to his supporters in tel aviv Opposition Leader benny gantz stopped short of the tearing election when. But his address had the tone of a victory speech for his blue and white party. Courting the initial results netanyahu did not succeed in his mission. Was enough and we on the other hand proved that our idea called blue and white a project we established just over 6 months ago is a huge success and here to stay. God said that he wou
Cities across jan students have come out to protest and condemn the violence that happened in the city of a lady in north korea and on monday morning now its not Just High School students who are protesting there are also civilians as well as University Students there saying that there should be justice and accountability for the deaths of at least 5 protesters including 4 High School Students now most of these protests as per activists have been met with tear gas in the cities of the 2 and a live ammunition in the city of durham and there is concerns there are concerns from the protesters that there will be more deaths but theyre saying that they will not stop with their protests theyre also demanding that the Opposition Coalition is the forces for freedom and change all talks with the military council now the 2 sides are negotiating to try to calm the Transitional Government but the opposition has halted those talks for today which are they were expected to meet later but most of the
Took part in the celebration at this nations capitol while more in their own way in their own towns and cities , throughout the united states, took this day to affirm their love for their country. This is Richard Strater in washington, d. C. During the advanced sunroom, a trends are facilities roadblock from 6000 feet releases two 500pound bombs and pulls out at 1,500 feet. The target area is obscured by dust from previous bomb bursts. [gunfire] target, motor transport. Dropping from an altitude of 500 feet, a36 fighter bombers destroy motor transports, 36 damaged. Target, highway north of rome. A36s on a nonreconnaissance mission shoot up a truck convoy. [gunfire] on another mission near the mouth of the tiber, the fighter bombers attack and leave several trucks and planes. [gunfire] target, motor transport near castelana. Each plane in the formation carries two 500pound bombs. Target, the bridge southwest of bologna. Two waves of mitchell named their bomb loads over the marina linkin