DEC 21, 2020
After successfully traveling through the niche wellness-to-mainstream pipeline, mushrooms are set to get more “magical” with the prospect of wider legalization of psychedelics.
An adaptogen craze went mass in 2020; consumers can find mushrooms in just about anything these days, including supplements, coffee, tea, jerky and even beauty products. The global functional mushroom market is said to be worth $23 billion this year, with a projected compound annual growth rate of 5.6% over the next five years. With currently legal mushrooms being touted for their health benefits, the recent news on psychedelic legalization in Oregon has mushroom-related wellness startups closely watching the shroom opportunity on the horizon.