Shiseido is focused on reinforcing its strength in skin care while seeking out opportunities in previously unexplored areas after sales and profits dipped in the last year.
The Japanese cosmetics giant has signed an agreement to acquire Dr. Dennis Gross Skincare Holdings (DDG). Headquartered in New York, USA, DDG is a leading company offering dermatologist-led, science-based prestige skincare.
Through this acquisition, the Shiseido Company seeks to strengthen its core business – prestige skincare – that already includes the Shiseido and Clé de Peau Beauté brands.
Launched in New York City in 2000, Dr. Dennis Gross Skincare is a skincare brand founded by former.