Designed for Black women entrepreneurs in the skincare and scalp care industry, Aveeno® created the Skin Health Startup Accelerator program to provide access, education, and resources to help entrepreneurs grow their businesses.
Recognizing the potential of the solutions these entrepreneurs could provide to the industry, Aveeno® and ESSENCE set out to support women who are determined to make a profound impact on the health and beauty of all skin through this information destination and the Pitch Competition.
The Competition
In December 2020, Black female entrepreneurs with an innovative product, brand or technology that addresses Black consumer skincare needs were called to enter the AVEENO® SKIN HEALTH STARTUP ACCELERATOR. This pitch competition was designed to propel the business of an emerging entrepreneur by giving her a chance to compete for a $100,000 grant and mentorship opportunities from AVEENO® business leaders, industry experts and ESSENCE®.