Vertical Farming Leader Debuts Text-a-Farmer Feature at Point-of-Sale, Allowing Shoppers to Ask a Plenty Farmer Direct Questions
SOUTH SAN FRANCISCO, Calif., March 9, 2021 – Plenty, the flavor-first vertical farming company with a mission to improve the lives of people, plants, and the planet, today announced an expansion to 17 new Safeway stores across Northern California, bringing the total number of stores carrying Plenty produce in the region to 53.
The additional Albertsons-owned stores, which include Safeway and Vons, are part of the multi-year agreement between the two companies to expand Plenty produce into over 430 Albertsons-owned stores across the state of California.
The new store locations are primarily in smaller communities, making Plenty the first indoor, vertically farmed produce available to these shoppers.