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Japanese icons feature in dancing Suntory Boss Coffee ad via Bounce

Japanese icons feature in dancing Suntory Boss Coffee ad via Bounce
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V Energy brings bugs back to spread positivity in new campaign via Clemenger BBDO Sydney

July 27 2021, 7:00 am | BY Ricki Green | 24 Comments Australia’s favourite energy drink V Energy is serving up a big dose of the positive feels the world needs right now, with a new campaign from Clemenger BBDO Sydney.   Moving away from the traditional association of energy drinks and extreme sports, the relaunch campaign spreads positive energy instead, with the tagline ‘Can you feel it’. The campaign sees the evolution of the ‘Bugs’ from the iconic TVC spots from the early 2000’s. In the new 30-second TV spot, the now human-sized bugs – Muzza, Kaz, Roz and Pook – personify energy, social connection and fun as they sing along to iconic upbeat soundtrack, Wham’s “Wake Me Up Before You Go-Go” on a road trip.

V Energy brings back the bugs to spread positivity via Clemenger BBDO Sydney campaign

V Energy brings back the bugs to spread positivity via Clemenger BBDO Sydney campaign July 27, 2021 8:53 Australia’s energy drink V Energy is tapping into some much needed positivity in a new campaign from Clemenger BBDO Sydney and OMD which launched late last week. Moving away from the traditional association of energy drinks and extreme sports, the new campaign focuses on positive energy instead, with the tagline ‘Can you feel it’. The campaign sees the evolution of the ‘Bugs’ from the TVC spots from the early 2000’s. In the new 30-second TV spot, the now human-sized bugs – Muzza, Kaz, Roz and Pook – personify energy, social connection and fun as they sing along to iconic up-beat soundtrack, Wham’s “Wake Me Up Before You Go-Go” on a road trip.

The Bugs Return for New V Energy Drink Campaign

The Bugs Return for New V Energy Drink Campaign
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Allison Yorston takes the lead at V Energy

Allison Yorston takes the lead at V Energy January 11, 2021 2:42 Frucor Suntory has appointed Allison Yorston as director of energy and transformation, taking the lead on its V Energy brand. Yorston moves across from the company’s juice, Pepsi and partners brand portfolio, where she spent the past two years as director of nutrition, fun and enjoyment. Following her move, Yorston will remain a member of Frucor Suntory’s consumer leadership team. Yorston said of the new role: “Having the opportunity to work on, lead and shape a brand like V doesn’t come around too often in your career. It’s a sense of responsibility that I won’t take lightly, and I intend for us to have a lot of fun along the way.”

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