In a Time of National Crisis at the Capitol, Words Matter
01/08/2021
The violent acts at the United States Capitol this week proved again how important clear communication remains during a crisis.
Organizations and brands took to social media and the airwaves to state their positions. For some organizations, like the D.C. Police Union, statements included necessary facts for the public, such as where each law enforcement sector’s responsibilities lie. Providing the public with important information, particularly from a security standpoint, remains the top communication priority during a serious situation. However, the statement also waded into optional rhetoric, assigning blame, which is probably best left until well after the heat of a crisis has dissipated.