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wellness committee said it s a more effective way to reach kids than the proposed ban on super sized drinks in new york. i don t think it s useful. for one thing you can get around the amount by buying four drinks. it lefthands to the nanny state. i believe educating the public will push the market. reporter: getting companies to shift from sugar laden drinks to water or healthier options may take time, but so will this campaign. you can tell kids they drink 40 pounds of sugar a year in their drinks, but it s not always as simple as you think. in fact even hauling off the cold drink machine doesn t mean the one in the teacher s lounge will go. lots of parents are trying to do this but it s not just parents telling them what to do but demonstrating it themselves. reporter: you may wonder why health advocates are targeting sodas. there s no other production, bur burgers or potato chips that contribute like sodas do. new york city s mayor michael bloomberg is banning i