Companies raised Rs 62,000 crore through initial share sales in fiscal 2024 and the pipeline looks equally strong. As much as Rs 70,000 crore worth of offerings are expected to hit the markets next fiscal with some big names in the mix.
CIABC, a liquor industry group lobby, has urged the consumer affairs ministry to allow unfettered advertising rights for brand extensions, provided there is no misrepresentation or miscommunication. This request follows a recent government directive asking alcohol makers to submit a list of surrogate products sold under identical brand names within 15 days.
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Demand for spirits across segments slowed to 4% in the last calendar year, a sharp fall from 12% in 2022, after increased taxes, a high base and tipplers seemingly cut back on drinking.
Liquor mimicked the overall consumer discretionary segment, where sales of products such as apparel, footwear and beauty slowed in India in 2023 after two years of pandemic-induced runway growth. The spirits segment had also seen a record surge in the prices of raw materials such as extra neutral alcohol, glass and packaging material a year ago, which have softened now. Grain prices, however, have surged over the past two quarters, squeezing margins.