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Asia-Pacific’s rebalancing act
As the power of traditional drivers of growth fades, companies need to develop more resilient and rebalanced supply chains to keep the region moving forward.
Illustration by Michael Glenwood
When Japanese hygiene and household products maker Unicharm in 2020 launched a baby diaper containing an anti-mosquito capsule to help prevent insect bites in the humid climates of Malaysia and Singapore, it was a noteworthy example of consumer product innovation.
The company now plans to apply what it has learned in product development for these two Southeast Asian markets in a substantially larger arena: India Unicharm is expanding into the world’s second most populous country to capitalize on the rapid growth of India’s middle class, while expanding beyond China, a more established market where Unicharm faces intense competition.
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