Historically, the idea of "luxury" in the travel and hospitality space has typically been associated with all the pleasures of staying at five-star hotels such as the Ritz Carlton s or Four Seasons of the world, who are widely popularized and known for offering the most posh travel experiences.
More and more, the hotel industry has seen unique brands try to break into the space. Wonder why? Hotels are sexy! Doesn’t everyone want to be in the hospitality business?