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A $4 million marketing campaign touting San Francisco's resilience, innovation and moxie launches Thursday as the embattled city prepares to host a high-profile global economic summit next month that could boost its image or pile on to its woes. Business leaders behind the privately funded “It All Starts Here” campaign say they plan to blanket the city with billboards and ads featuring what makes San Francisco great — think the iPhone and Pixar Animation Studios — as tens of thousands converge on the city for the Asia-Pacific Economic Cooperation leaders’ summit. President Joe Biden and other heads of state, hundreds of foreign journalists and more than 1,000 business executives from around the globe are expected to attend the summit Nov. 11 to 17.

United statesSan franciscoSan francisco state universityMarc benioffPacific oceanLarry baerPriya david clemensJoe bidenAll startsPixar animation studiosAsia pacific economic cooperationGolden gate bridgeSilicon valleyNorthern californiaPacific rimSan francisco giants