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Paola Castro and Sharon Sorkin, two members of INTA’s new Professional Development Committee share their thoughts on how the IP field is changing and how brand professionals from young practitioners to senior leaders need to change with it.

Rica sharon sorkinSharon sorkinPaola castroCommittee termFord motor company united statesA better society through brandsDevelopment committeeMentor program subcommitteeCosta ricaFord motor companyUnited statesProfessional development committeeAll star portalMentor programBetter society through brands