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Electronics retailers may have lost out on 10-12% sales growth due to supply chain issues in 2020

Updated Dec 23, 2020 | 20:21 IST Although the electronics industry saw growth in the pandemic hit year, growth remained constrained due to supply bottlenecks and unavailability of stock. We take a look at what products were hit the most. Representational Image  Key Highlights Instead of four to eight weeks, goods are reaching Indian ports after almost 16 weeks now, says Mitesh Mody of the All India Electronics Association Sales growth of entry level laptops, TV sets and smartphones were impacted the most According to Kumar Rajagopalan, CEO of RAI, about 10-12% of loss of sales can be attributed to supply chain inefficiencies While on one hand demand surged for electronics this year owing to the new normal of working and studying from home, on the other hand, supply chain issues affected stock availability. With a sudden steep surge in demand in the past few months, manufacturers faced a shortage in the supply of critical components. This was becaus

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