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Heatwave conditions, particularly in the North, are significantly impacting the afternoon economy, affecting sales and footfalls between 12 noon and 4 pm. The scorching temperatures are leading to a decline in the availability of delivery riders, pushcart vendors, and sales workers. Businesses are experiencing disruptions in routine deliveries and working hours, prompting changes in operating hours and strategies to cope with the heat. While business activity is dampened in the afternoon, there is some compensation during the evening as people prefer to stay indoors and order in.

Dhairyashil patilRanjan chatterjeeJayen mehtaSagar daryaniIndia consumer products distributors federationSpeciality restaurantsMainland chinaAll india consumer products distributorsWow momo