[Photo: courtesy of Hello Sunshine]
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Actress and Hello Sunshine founder Reese Witherspoon is seeking to broaden the reach of her popular book club, built largely on Instagram, with a new mobile app that will allow in-app purchases of books and exclusive merchandise.
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“We got asked two things all the time. One, how do I join Reese’s Book Club? And we said, follow us on Instagram,” Sarah Harden, Hello Sunshine CEO, tells
Fast Company. “The other question was, can you send books to me every month?”
[Photo: courtesy of Hello Sunshine]The free app, which launches today, addresses both issues. Hello Sunshine can forge a deep relationship with readers via the app, and through the platform users will be able to search for Witherspoon’s recommendations, more easily buy books from their favorite retailers, and, eventually, purchase exclusive items. (All Hello Sunshine profits from sales will support The Readership, a new company ini