Red Hot Chili Peppers bassist Flea is taking part in Channel 66, a new digital livestream network launched by Vans. Channel 66 will include a variety .
Red Hot Chili Peppers bassist Flea is taking part in Channel 66, a new digital livestream network launched by Vans. Channel 66 will include a variety .
Vans
Vans has launched a new digital livestream network Channel 66 that will be hosted in four locations in four cities in the US and Mexico. The studio locations will be in The General in Brooklyn, NY, House of Vans Chicago, Mexico City (broadcasting Spanish speaking shows), and Vans DTLA.
Brooklyn Location
Vans
Channel 66 offers a live audio and video broadcast featuring DJ sets, curated radio shows, talks, workshops, and musical performances across music, art, action sports and community.
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It is currently live now and will cover a wide range of musical and cultural topics. There will be things like Chessboxing with GZA, New Direction New York Hardcore show with Walter Schreifels, Afropunk’s Channel Interference, Poetry and lyricism by Young Chicago Authors, The Girl Ultra Show connecting music and fashion, and All Ages Show spotlighting Los Angeles’s rich heritage in DIY and punk.
Courtesy of Vans
As the livestream space continues to grow through the pandemic, one brand is offering a fresh take on the concept that goes a step beyond just giving artists a platform.
Today (Feb. 10), Vans is launching Channel 66, an always-on digital broadcast inspired by public access TV and built for the livestreaming era.
“Vans is such an IRL, grassroots brand, things like Vans Warped Tour and House of Vans, that really is our strength and preferred approach,” says
Brooke Burt, lifestyle marketing at Vans. So this was definitely a muscle we had to build and learn to flex. How do we be ourselves, but how do we transition to the digital space? Channel 66 is the concept we landed on.”
Vans Introduces New Livestream Broadcast Channel 66
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COSTA MESA, Calif., Feb. 10, 2021 /PRNewswire/ Vans is excited to announce the launch of Channel 66, a digital livestream network broadcasting weekdays from New York City, Chicago, Mexico City, and Los Angeles to audiences around the world. Vans version of community radio meets public access TV, Channel 66 is an embodiment of Vans commitment to support artists and creatives while also uplifting communities during such an unprecedented time. The COVID-19 pandemic has forever altered the events landscape and Vans has a deep history of reimagining event experiences and grassroots programs.