Is Local Programming Becoming A Thing Of The Past?
Recent changes in staffing and local resources at many of the larger radio companies, along with the COVID-19 pandemic, have carved deep channels of change in the day-to-day operating methods of many markets and stations with many companies putting more emphasis than ever on hub and spoke programming.
In this timely session, we ask Is Local Programming Becoming A Thing Of The Past? Our panelists will be exploring the changing dynamics of radio programmers now running stations day-to-day in other markets. How does this look and is there more of this in store? How are you accomplishing your day-to-day goals and managing resources from air talent to support teams? What s the trick to making your station come off live and local and still have the feel of authenticity? And most importantly, is this strategy that s saving operational money improving or hurting the financial returns based on ratings?