Will Peter Do Be Helmut Lang’s Saving Grace?: The brand has seen highs and lows over the past two decades, but Do seems positioned to redirect its path.
Peter Do is Helmut Lang’s new creative director. Coming into effect on May 15, the New York-based designer will showcase his first collection for the brand at New York Fashion Week in September for SS24. He will oversee the label’s menswear and womenswear, as well as continuing to helm his own eponymous label.