Red Havas Brisbane, part of Red Havas global network of earned media agencies, has today announced a suite of new client wins as it continues its growth trajectory in the Queensland market, following the elevation of Haylie Marchant (right) to managing partner and the appointment of Kyra Shakspeare
Red Havas Brisbane secures a suite of new clients mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
April 28 2021, 12:25 pm | BY Ricki Green | 1 Comment
“My Way”, a grandiose song and symbol for patriarchy, has been flipped on its head with an unconventional choir of fearless women singing it in their own voices, in a new Ethical Nutrients campaign, LIVE LIFE RESILIENT via Brainheart in collaboration with Friends & Allies.
In a culture that celebrates perfection and a category that traditionally offers quick fixes, the rally cry of LIVE LIFE RESILIENT; is not picture perfect, celebrity standards, but a celebration of real life. The campaign features real women, juxtaposed against the iconic song.
Shot in crisp black & white it features several strong, confident women each paying homage to a different facet of resilience in womanhood – from grace, to strength, fearless accomplishment, and family connection, each performing the anthem track, as they intersect and interact before uniting to support, reinforce and celebrate their collective strength.