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Bird is outsourcing the scooter-sharing business to aspiring entrepreneurs in countries outside the US and Europe. In this way Bird can inspire the creation of new scooter companies that won’t directly compete with its own service, as well as orchestrate the spread of e-scooters in cities around the world, without losing more money than it already is.
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Dockless electric scooters first started appearing on US city streets in 2017, and since then have exploded in popularity across the world. Like ride-sharing, these compact two-wheelers were eagerly adopted by riders, kicking off what is seen as a revolution in micromobility. They can be a fun and easy way to make short trips, and startups like Bird and Lime are using that to raise huge amounts of cash. But critics complain they block sidewalks and cause injuries, and cities have struggled to manage their growth, which suggests that the scooter wars have only just begun.