King James Group CEO James Barty explains the agency s commitment to creativity off the back of their recent accolades at Scopen AgencyScope 2017 and lets us in on their strategy for 2018.
Brand Influence, pioneers in social influence, recently spearheaded a nano-influencer campaign for the launch of Prime Hydration at Checkers stores in South Africa. The #DrinkPRIMEwithCheckers campaign focused on the Gen Z market and involved 150 nano and micro-influencers.