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Chkokko: Revolutionizing the Indian athleisure market with inclusivity, innovation, and rapid growth

Gurugram (Haryana) [India], June 29: The athleisure market, a fusion of athletic and leisurewear, has witnessed remarkable growth over the past decade, becoming a global phenomenon that seamlessly blends fashion with fitness. With an estimated market size of USD 21 billion in 2023 and projected growth at a CAGR of 13.8 per cent from 2020 to 2025, the athleisure industry is poised for exponential expansion. This remarkable growth is fueled by evolving fashion trends, increasing health consciousness, and the growing preference for comfortable yet stylish clothing. Riding the wave of this growing trend is Chkokko, a direct-to-consumer (D2C) athleisure brand that has captured the hearts of the Indian populace.

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