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"Flawed" is a word movie critics use more often than jewelers. They have looked into the heart of a sparkling gem and found an imperfection. Every movie should be perfect, and on such grounds, "Prime" is flawed. Its flaw is that it employs an Idiot Plot in a story that is too serious to support it. I can forgive and even embrace an Idiot Plot in its proper place (consider Astaire and Rogers in "Top Hat"). But when the characters have depth and their decisions have consequences, I grow restless when their misunderstandings could be ended by words that the screenplay refuses to allow them to utter.
MAR 08, 2021
In 2014, Into The Gloss a beauty website best known for its “Top Shelf” franchise launched Glossier, a small collection of four beauty products. The packaging was sparse: white with black lettering and touches of a pale pink, that would later be dubbed “millennial.” The fonts were, exclusively, sans serif, and the vibe, minimal and aspirational. The Instagram feeds were immaculate. Endless lookalikes followed.
Six years later, millennial pink and fake perfection is officially out of style. The U.S
. endured a Trump presidency that ended with an attempted coup on the Capitol, and it’s now approaching a full year of living with a global pandemic. Gen Z, a generation born for the most part into a post 9/11 world, has lived from one crisis to the next. They are too exhausted to care about curating an Instagram grid.