Recently, a TikTok on Auntie Anne’s page went viral. “Things you all have to come to terms with,” the video says. “We will always be in the malls, but we’re opening drive-thrus.” That last part was in all caps. The video has 5.4 million views.
Nearly one-fifth of the chains in the NRN Top 500 grew their AUVs while their store growth shrank or stagnated. The secret? Omnichannel digital expansion.