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(NEW YORK) It’s Asian American and Pacific Islander Heritage Month, and one way to give back during this celebratory time is by supporting businesses owned by cultures that make up the Asian community.
Following many anti-Asian attacks that have taken place this year, now is an optimal opportunity to stand in solidarity and show support.
In March, fashion and beauty industry leaders were among other notables who began using their platforms to spread awareness and speak out again anti-Asian racism.
The following month, SAG Award nominee Jamie Chung wore a statement-making Edie Parker purse that read “Stop Asian Hate.”
15 AAPI-owned style brands to support go.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from go.com Daily Mail and Mail on Sunday newspapers.
Peach & Lily s Founder Alicia Yoon on Why K-Beauty Is So Much More Than a Trend 10 Shares
For years in the US, Korean skin-care practices have not received proper credit where due, and Peach & Lily founder Alicia Yoon it out to change that. Growing up in both Seoul and New York, Yoon s bicultural upbringing influenced her views on skin care and the culture that shapes it. She was always interested in beauty and immersed herself in Korean culture in an effort to figure out her skin. After struggling with severe eczema, Yoon quit her job as a banker and consultant and went to aesthetician school.
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Without the immense influence that Asian skin care has had over the past decade, the beauty industry would be nothing like it is now.
Asian beauty ingredients, traditions and sensibilities have had a significant impact on everything we do for our beauty routines, thanks in part to brands like Tatcha, Then I Met You and Glow Recipe. The popularity of beauty influencers like Bretman Rock, Patrick Starr and Nabela Noor has even further cemented the authority that Asian Americans have in the beauty world.
But it wasn’t always this way. Daniel Martin, the celebrity makeup artist and global director of artistry and education for Tatcha, remembers when Asians had extremely limited visibility in the beauty industry. In the ’90s, when he was just getting started, the only two Asian beauty brands that were known in the U.S. were Shiseido and Shu Uemura, and neither was a household name like Revlon or CoverGirl.
20 Asian-American beauty brands to support now courant.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from courant.com Daily Mail and Mail on Sunday newspapers.