TV companies would need to radically adapt themselves to the fast-evolving world of online entertainment if they hope to survive, experts have warned.
Broadcasters are already playing catch-up with online gaming giants in the battle for the attention of young audiences and the advertising dollars that follow.
On the horizon is the “metaverse” a loose term covering the growing ecosystem of interactive online worlds, games and 3D meeting places that are already attracting millions of users.
While older consumers are still wedded to traditional TV, viewership among people younger than 35 has halved in the past decade, Statista said, and would drop
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