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Two airlines that penalize bookings made through non-direct channels are seeing the fruits of their labor, but other parts of the industry could end up paying the price.
Lufthansa Group and Singapore Airlines made significant announcements this week in relation to New Distribution Capability the technology standard developed to allow airlines to sell rich content and ancillaries directly to customers.
Meanwhile, Singapore Airlines has expanded its tie-up with Amadeus, and will make its NDC offers available through the Amadeus Travel Platform from next year. Bookers will avoid a $12 penalty for bookings made on global distribution systems being added from January 4, 2021. Like Lufthansa, the airline also plans to introduce dynamic fares.