Is the hotel brand website hotelier’s friend or foe? I firmly believe the hotel website is the most underutilized and quite often forgotten hotel asset. Why are we even talking about it today, 27 years after the first booking engine-enabled hotel website was created? There are several reasons for that:
With travel demand accelerating rapidly, the hospitality industry is experiencing a new major challenge: labor shortages resulting in sharply rising labor cost in the U.S., which consumed as much as 87% of RevPAR (CBRE) in Q1, 2021.