Alibaba and TikTok played to their strengths at CES, as they catered to a market where it has been increasingly difficult for Chinese companies to operate.
With the help of artificial intelligence, merchants on the Taobao and Tmall platforms are expected to improve their services and attract new customers.
Alibaba.com has launched its first ‘digital trade service base’ in Shanghai to provide a ‘one-stop comprehensive service’ for local merchants, as e-commerce competition hots up.