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How Régime des Fleurs Reimagined Tuberose With a Brutalist Lens

The fragrance studio’s latest eau de parfum sets the white floral note within an unexpected landscape, influenced by Senegalese architecture and the blossom’s own earthy, medicinal undertones. The result upends tuberose’s voluptuous reputation.

How Régime des Fleurs Reimagined Tuberose With a Brutalist Lens

Minutes into a recent meeting at Régime des Fleurs’ sunlit office in lower Manhattan, founder Alia Raza holds out a white paper blotter to smell. This…

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