Details 16 April 2021
Two years after Instagram began hiding like counts for a small group of people to understand if it lessens some pressure when posting to the platform, parent company Facebook is giving users the power to decide the experience that is best for them. This comprises choosing not to see like counts on anyone else s posts, turning them off for their own posts, or still choosing to see the number of likes. This is currently being tested on Instagram first before expanding into Facebook. The issue of like counts has been a controversial one in the advertising and marketing industry, especially since some content creators have been known to purchase likes and even fake followers.