PHOTO:
Valentin B. Kremer
Businesses should take care of all of their customers, it s true. But not all customers are created equal, which is why businesses should take extra care with high-value customers. If the people who provide your business with more revenue and higher margins donât receive a higher level of CX in return, they ll likely go to a competitor that they feel better recognizes their value.
Below are some ways to show your high-value customers your appreciation.
Do You Know Who Your High-Value Customers Are?
First things first: does your company know who its high-value customers are? âBy segmenting existing and prospective customers across multiple dimensions, we can analyze each cohort by their needs, decision criteria, purchase process and value so we can begin to serve them differently,â said Janet Balis, EY Americas customer and growth market leader and marketing practice leader.