be fruitful for apple. reporter: this is the new device that could upset the apple cart in the smartphone industry. apple c.e.o. tim cook unveiled the iphone 5 in san francisco. and it has new features designed to fend off competition from rival android phones. it is an absolute jewel. it is the most beautiful product we have ever made bar none. reporter: now the nitty gritty: the phone is made entirely of glass and aluminum. so it s 18% thinner, and 20% lighter than the last version. it has a larger four inch screen, and a faster data connection. the apps on the phone constantly communicate with the network. so if the connection is slow, the phone will be slower. with these faster data connections, people will find that using their phone the phone itself will be more responsive. reporter: for customers who sign two-year service contracts, the phone will range from $199 to $399. so where does the iphone 5 fall short of the hype? you ve heard of this ewallet funct
it was unveiled today in san francisco, and investors were impressed, juicing the shares up to $669 a share. but does the new device live up to the hype? erika miller takes a closer look at whether the new iphone will be fruitful for apple. reporter: this is the new device that could upset the apple cart in the smartphone industry. apple c.e.o. tim cook unveiled the iphone 5 in san francisco. and it has new features designed to fend off competition from rival android phones. it is an absolute jewel. it is the most beautiful product we have ever made bar none. reporter: now the nitty gritty: the phone is made entirely of glass and aluminum. so it s 18% thinner, and 20% lighter than the last version. it has a larger four inch screen, and a faster data connection. the apps on the phone constantly communicate with the network. so if the connection is slow, the phone will be slower. with these faster data connections, people will find that using their phone the phone itse