31 January 2021 In 1993, young automotive design student Markus Haub set off on a pilgrimage to Italy, the capital of car design. He visited Bertone, Giugiaro and Pininfarina in Turin, marvelled at the latest cars at the Bologna Motor Show and took a look behind the scenes at Bugatti.
At the beginning of 1993, I started studying car design in Pforzheim. I finally met some like-minded people to share my passion with, and we organised a trip to Italy. Back then, it was all about design. Bertone, Ghia, Pininfarina, Giugiaro, Gandini. Those were the big names! So off over the Alps we went. Beyond the border, the guardrails became rusty, the radio started picking up Gianna Nannini and the coffee had to be paid for in softened lire. Our pilgrimage took us first to Turin, then on to Bologna for the motor show. The unforgettable highlight of our trip, however, was a visit to the Bugatti factory in Campogalliano, which we’d organised in advance.