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From the Echo Press archives, 2011: Jefferson High School to be sold to Brent and Sally Smith
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From the Echo Press archives, 1996: People magazine shoots soon-to-wed Herman bachelor
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In the Know: ATCC looks into name, logo change
Recently, we began a process to address the name and logo concerns as part of a 10-year marketing cycle. The process included the development of a mascot for the college’s new athletic programs. 7:30 am, Dec. 16, 2020
By Michael Seymour, ATCC President
What’s in a name? An institution’s name reflects its identity, reputation, history – in combination, its brand. The college’s name has evolved from its origin as part of the local school district. Vernon Maack founded Alexandria Area Vocational Technical School in 1961. In 1973, the college tweaked its name to Alexandria Area Vocational Technical Institute. As the college separated from secondary education and expanded its mission, the names continued to change – Alexandria Vocational Technical Institute (1985), Alexandria Technical Institute (1988), Alexandria Technical College (1990), to the current legal name of Alexandria Technical and Community Co