Twentysomethings are finding their dream apartments on TikTok CNN 3/8/2021 By Alexis Benveniste, CNN Business © Angela Weiss/AFP/Getty Images People wearing masks walk during a cold evening on the Brooklyn Promenade on November 18, 2020 in New York City. - US states and cities are imposing a raft of new restrictions, including home confinement, the closure of indoor dining and a limit on gatherings as cases soar across the country. (Photo by Angela Weiss/AFP/Getty Images)
As vacant apartments pile up in big cities, real estate agents are increasingly turning to TikTok to match twenty-somethings with rentals that are a steal by pre-pandemic standards.
Twenty-somethings are finding their dream apartments on TikTok
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Manhattan s real estate agents take up TikTok to find renters
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New York real estate professionals are turning to the social media app to find tenants. Bloomberg | Mar 05, 2021
(Bloomberg) TikTok isn’t just a platform for dance videos and investment advice. It’s also a place to hawk Manhattan apartments.
New York real estate professionals are turning to the booming social media app to find tenants in a market where units are piling up amid near-record vacancies. For some, the 60-second videos have changed their jobs completely.
Madison Sutton, an agent at Highline Residential, had just 5,000 TikTok followers in October, when she decided to start taking the app more seriously. Today, she’s up to more than 90,000, and deals sourced from TikTok account for her entire business.