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Fund buyers wary as number of funds repurposed as ESG continues to rise ‘If you simply change nothing and just stick the sustainable badge on, you’re going to face a lot of questions’ An increasing number of conventional funds are being repurposed as ESG or sustainable, but fund buyers have warned asset managers that there is more to changing a mandate than slapping a new label on a fund. According to Morningstar data published in February, 256 funds repurposed or rebranded as sustainable in 2020, up from 179 the year before. In Q1 this year alone, the number was already at 127. Morningstar said: “Transforming existing funds into sustainable strategies is a way for asset managers to leverage existing assets to build their sustainable-funds business, thereby avoiding having to create funds from scratch.”

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