[music playing] little did i know, i was making a brand. i have been told that by many advertising executives, by many madison avenue types, that what i was doing was really making a brand developing it, nurturing it, building it, protecting it. the big, big turning point was when i wrote my first book. 10 years after i published entertaining, i sold more copies that year than the first year. so it kept going like that. snowballing. every single book was a big bestseller. and it s exciting that the voice has found, the brand is built that s very valuable. at the very end of entertaining, martha asked if i d do a second book on weddings. of course, i said, yes. the book, weddings, comes out, which is a really beautiful book. now this, this is weddings. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would consult with me. because i m not catering anymore. i used to cater i cater lots of those w
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wawanted t to go. nothing anand nobody was going get in her way. littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, littttle d did i know, i mamaking a brarand. i have been told that t by many advertrtising exececutives, tht whatat i was doioing was realll making a b brand. developing it,t, nurturingng it bubuilding it,t, protectcting i the e big turnining poinint waw i wrote mymy first book. threree years afafter publishin entertaining i sold more copies than the first year and it is exciting that the voice is found, the brand is built, that is very valuable. . > at the e end of entertaini marthaha hasas t to do a s seco on wededdings and d of couourse saidid yeses. the book weddings comes out which is a dutiful book. this is weddings. could you do a wedding for me? what would it entail? you would consult with me. i do not cater anymore. nobody has ever written a bobook a about weddidings. eveverything a ab
Of force against north korea. Millennials talk about money, getting it, spending it, making shurg they have enough of it. We begin this morning with todays eye opener, your world in 90 seconds. He said youre just a child, no one will ever believe you. Accusations mount against Senate Candidate roy moore. This is absolutely false. I never did what she said i did. This is a political maneuver. The Senate Majority leader said moore should drop out of the senate rate. Do you believe these allegations to be true . I believe the women, yes. As President Trump wraps up his asian trip, a report allegedly his son corresponding with ricwikileaks. This has got to stop and we will hunt this person. National mourning in iran after an earthquake caused devastation in parts of both iran and iraq. A video now recovered from the crime scene prompted new charges in the hazing death of a Penn State University freshman. Its time to man up, fellas, and be accountable for your actions. Winds toppled trees,
Different. Because you see us in the first way, its impossible to see us in the second way. Rose the urban pen exhi pigs at the metropolitan museum of art. We talk to jeff rosenheim. He understood the page of the magazine and how a picture would sit in, inc. H in the magazine and demanded it stop traffic and by doing so he applied all the training and art to the challenge. I mean, she was basically a vogue photographer for over 60 years. Most of his pictures in the show were seen there and, yet, he was able to make prints on his own that have other qualities. Thats the art. Rose theater and photography. When we continue. And by bloomberg, a provider of multimedia news and Information Services worldwide. Captioning sponsored by Rose Communications from our studios in new york city, this is charlie rose. Rose dear evan hansen is running at the music box theater here in new york, following a High School Student with severe anxiety getting caught up in a social media fueled movement after