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Who Loses Out From Covid-Induced Changes in Buying Patterns?

Yves here. For those with the means (or the good fortune to live in countries with adequate safety nets), hunkering down with Covid has eliminated or reduced spending on personal services, travel, and entertainment. One of my road warrior friends who made a point of making sure her conference schedule allowed her to see opera in Vienna and theater in London says she doesn’t miss the travel and that pretty much everyone who used to go on these junkets has worked out that they were big time and money sinks. This article describes similar changes in not just habits but also preferences among consumers, at least in Europe. If nothing else, it’s allowed introverts to stay home and not be apologetic.

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