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Smarties keeps all its colours, but goes green
By Karishma Dipa
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Nestle Smarties is no longer just a beloved colourful, chocolate-coated nibble for all ages, but is now also a brand which is actively contributing towards the sustainability of the environment.
This week, it announced it had moved to 100% recyclable paper packaging, becoming the first global confectionery brand to do this.
The re-branding for the button-shaped sweets will mean 12 tons of plastic will be removed from the environment in South Africa.
During the announcement this week on YouTube, prominent climate change activist Catherine Constantinides said this move would not only create awareness around recycling but contribute towards a cleaner environment.
Smarties is now the first global confectionery brand to progress to recyclable packaging! ecr.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ecr.co.za Daily Mail and Mail on Sunday newspapers.