Tech companies have a responsibility to educate the market, to share what we see from our side of things and to share our knowledge from our work with a highly diverse array of businesses and professionals. As companies innovate, they’ll often change workflows in concert with that innovation, necessitating a new way of doing things. This is especially true in industries with long legacies like hospitality. What is known as one of the largest service industries in the world is also the oldest, and while there’s plenty of evergreen wisdom accumulated during that time, there are also outdated practices that have been made irrelevant by new technology. Through education, we can look beyond the outdated practices of yesteryear and look at what led to them, why we should improve upon them, and how we can improve upon them.