Booz Allen and EverWatch announced their impending merger in March, with a press release declaring the deal would “meaningfully accelerate the delivery of classified software development and analytics capabilities for national security clients.”
Monday Memo: Copy Worth Copying, Part 3. Consultant Holland Cooke quips, “I’m a consultant. If you steal from me, you’ve stolen twice!’ And in this week’s column, he invites you to “emulate success” by passing along effective commercial copy points he’s squirreled-away. “Describe your advertiser .