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How Loro Piana Spins Polo Shirts Into Gold

Loro Piana, the vaunted Italian fabric brand, sells $1,500 knits that have become catnip for the one percent. Here's what makes them worth the money.

How Loro Piana makes the most heavenly polo shirt

For almost 100 years, Loro Piana was known only to fashion insiders. Now, the secret’s out – and one piece is the perfect embodiment of its soft power.

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